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On Friday, Kevin Smith announced via Twitter that Clerks III will be his last film before retiring from the medium.  Smith says the project will be a go if and when he gets the thumbs up from Jeff Anderson, who plays the abrasive Randal Graves in the Clerks movies.

My first response to this news was basically, “not this old song and dance again.”  How many times is Kevin Smith going to tell us he’s planning to retire?  Don’t get me wrong, I’m a fan of the man’s work.  I even liked Jersey Girl, which is not a popular thing to admit.  But seriously, he needs to stop announcing his retirement.  Shortly before he went on the Red State tour, he was suggesting on various Smodco shows that he was done making movies.  Then when Red State premed at Sundance, Smith officially announced that Hit Somebody would be his final film before retiring from the movie biz.

Then last week, Smith announced that Hit Somebody was going to be produced as a miniseries on the small screen.  While details about this new deal are still pending, Smith has since suggested this change has left a hole in his intended ten-piece filmography (that is, if you ignore Cop Out, which Smith is only too happy to do).  It would seem the long speculated-upon Clerks III is to be the remedy.  Much as Clerks II followed Dante and Randal in their thirties, the third installment will check in on the duo in their forties.

Of course, all this is dependent upon Jeff Anderson coming back for another round of Randal, but the news is certainly positive for Kevin Smith fans.  Personally I’d prefer another Jay and Silent Bob story, but that’s neither here nor there.  Really the only thing that bothers me in all of this is the retirement issue.  It seems as though Smith is becoming the boy who cried wolf.  “No, this time I really mean it!  I’m totally going to retire after this next one.”  What happens if he comes up with another story he wants to tell after Clerks III?  Think McFly, think.

http://www.anotherpodcastaboutmovies.com/

If you’ve ever found yourself in the mood to watch a bad movie, then you know how I felt on the evening I rented Snow White and the Huntsman.  Still, I underestimated the severity of the terribleness I was about to consume.  Watching Snow White and the Huntsman is kind of like watching plastic surgery being performed.  It’s uncomfortable, ugly, painful… just completely cringe-worthy.

I will say this, I had expected to be most bothered with Charlize Theron’s overacting, and she doesn’t disappoint in that respect.  If bigger is better, then this is her best performance.  I won’t say she does a good job, but I will say that her over-performance somehow works within the context of this film and the back story they’ve constructed for the evil queen.  Charlize Theron became almost the balm that made the film watchable.  Her scenes are a welcome break from the unbearable blandness of Kristen Stewart’s performance and the film’s near complete lack of dialogue.

Seriously.  How “KStew” continues to get work is completely beyond me.  Nonetheless, even with my fervent belief that she is a talentless hack who can’t act her way out of a paper bag, even I can see that the filmmakers didn’t give her much to do or say.  So, what’s a girl to do?  Well if you’re Kristen Stewart, you look frightened and teary-eyed and hope for the best.  Then again, maybe she had more to do but the filmmaker’s cut it all out after they saw the hack job she did with her supposedly rousing call-to-arms speech.  I don’t think it’s possible to be less inspiring.

Overall, Snow White and the Huntsman wasn’t worth the Dollar I paid to rent it.  So unless you’re looking to waste 2 hours and 10 minutes of your life just to marvel at the bad-ness, skip this one.  D-

http://www.anotherpodcastaboutmovies.com/

If you’ve ever found yourself in the mood to watch a bad movie, then you know how I felt on the evening I rented Snow White and the Huntsman.  Still, I underestimated the severity of the terribleness I was about to consume.  Watching Snow White and the Huntsman is kind of like watching plastic surgery being performed.  It’s uncomfortable, ugly, painful… just completely cringe-worthy.

I will say this, I had expected to be most bothered with Charlize Theron’s overacting, and she doesn’t disappoint in that respect.  If bigger is better, then this is her best performance.  I won’t say she does a good job, but I will say that her over-performance somehow works within the context of this film and the back story they’ve constructed for the evil queen.  Charlize Theron became almost the balm that made the film watchable.  Her scenes are a welcome break from the unbearable blandness of Kristen Stewart’s performance and the film’s near complete lack of dialogue.

Seriously.  How “KStew” continues to get work is completely beyond me.  Nonetheless, even with my fervent belief that she is a talentless hack who can’t act her way out of a paper bag, even I can see that the filmmakers didn’t give her much to do or say.  So, what’s a girl to do?  Well if you’re Kristen Stewart, you look frightened and teary-eyed and hope for the best.  Then again, maybe she had more to do but the filmmaker’s cut it all out after they saw the hack job she did with her supposedly rousing call-to-arms speech.  I don’t think it’s possible to be less inspiring.

Overall, Snow White and the Huntsman wasn’t worth the Dollar I paid to rent it.  So unless you’re looking to waste 2 hours and 10 minutes of your life just to marvel at the bad-ness, skip this one.  D-

http://www.anotherpodcastaboutmovies.com/

Review by LJ

Daniel Craig is James Bond, but his Bond doesn’t seem quite as comfortable with the rules of Bond as some of his predecessors.  I’m not the first to say it, but it’s the elegance of Bond that’s gone missing.  You can put Daniel Craig in a tux but you can’t make him wear it, if you catch my meaning.  This is not a criticism, it’s an observation.  Craig’s Bond plays the part of the mythic MI6 agent we knew.  He doesn’t inhabit him.  Which in itself is an interesting commentary on the rolls Bond has to play in order to get the job done.  So it begs the question, if the results are the same, do the ends justify the trope bending means?

While Skyfall plays with the ingredients of what makes a Bond film, the only part that seems additive to the Bond recipe is the location and action of the final showdown.  But the elements that make the finale interesting are simultaneously so overblown with psychological metaphor that it becomes almost comical.

Craig does a fine job as Bond, but Javier Bardem’s turn as the literally tortured Raoul Silva is worth a mention as well.  His portrayal of a man that is in every way formidable to both Bond and MI6 is simultaneously histrionic and nuanced.  Not an easy combination.  Unfortunately he turns into a bit of a cartoon by the end, but that’s more of a critique of the writing than the performance.

So, as I earlier asked, do the ends justify the means?  Skyfall doesn’t really answer that question.  It’s an enjoyable action film.  All the individual Lego pieces of the prototypical Bond film are there, for the most part.  But it doesn’t so much feel like a Bond film as remind you of them.  B+

Review by Courtney

Let me preface everything I’m about to say with this: I really enjoyed Skyfall.  It’s far from perfect, but it’s a fun film, with more brains than most bond films, and a healthy dose of both style and sentiment.  Now keep that in mind, because I’ve got a bone to pick.  Skyfall is essentially a Bond movie having an existential crisis.

Skyfall seems to be asking the question, “what place does Double-O-Seven have in the modern world of espionage?”  For instance, it pits Daniel Craig’s Bond against a cyber-terrorist Mr. Silva, played by Javier Bardem.  This is a distinctly modern villain, who is frankly a bit mundane.  But then they spice him up with a little classic Bond-esque surreal creepification.  Still, this match up begs the question, where does James Bond fit in a world where wars are waged by nerds behind computer screens?

The filmmakers spend half the film mocking everything that has historically defined Bond, having the young hipster Q basically call him an out of touch dinosaur.  Then they metaphorically wink at the audience and embrace the old school Bond in a handful of other ways, while throwing in a bit of A-team ingenuity.  The message seems clear, that Double-O-Seven will find relevance in the modern world by sheer force of will, but he’s not your father’s Bond any more.  As evidence, I might point out that my own father–a life-long Bond fan who grew up reading the Ian Flemming novels–in fact hated Skyfall.

None of this is unforgivable, however I don’t agree with many of their choices about what to keep and what to shed.  They mock the gadgets but keep Bond’s misogyny.  They won’t let Daniel Craig say “shaken, not stirred,” but they will let the villain be comical, even silly.  These seem like odd choices to me, and they don’t always sit well.

Regardless, I will reiterate that Skyfall is an enjoyable movie.  It manages a tricky balancing act between hard-core action and interesting character development.  And it marks a return to a more witty Bond, of whom we haven’t seen much in recent years, while also being more thought-provoking than most action films.  Ultimately, there’s a lot to enjoy, just don’t think too hard about it.  B+

http://www.anotherpodcastaboutmovies.com/

Indie Game: The Movie is essentially a documentary about tortured genius.  It follows the journeys of three different groups of indie game makers at different stages of their process.  The bulk of the docu follows the two makers of Super Meatboy, one of the most successful XBLA releases of all time, as they approach their release date.  It also follows the journey of the auteur game designer behind Fez, a highly anticipated and much delayed game which eventually came out to critical acclaim but mixed results among gamers.  Finally, the filmmakers intersperse tidbits from interviews with the maker of Braid, one of the first breakthrough hits on Xbox Live, as he explains much of his emotional experience from design to release and ultimate success.

Each of the film’s subjects has unique quirks and issues, hopes and goals, but they share a few key features.  They wield many double edged swords: independence and isolation; sacrifice and potential success; the need for self-expression and the fear of rejection.  These are experiences that most artists can relate to, because art is largely a solitary pursuit, often driven by a desire to connect and communicate with people.  Most art comes from a deeply personal place and it takes great courage to share that with the world.  The results aren’t always what we might hope.

Indie Game is a compelling study of the independent game designer as artist.  It manages to gracefully convey what drives and motivates them, what they hope and fear, how they see themselves and their place in the world of modern gaming.  The film becomes a rich portrait of these artists and I find them tremendously relatable.  Theirs isn’t a circumstance with which I’m personally acquainted but I rejoice with them in the good moments and feel their anxiety in the bad.  I recognize in them my own longing for human connection and validation.  And I applaud the filmmakers for capturing these men’s experiences in such an intimate way.  A

http://www.anotherpodcastaboutmovies.com/

The Grey – Courtney Says

My first thought about The Grey went something like this: “Wow… I had no idea this would be so… emo.”  The overly emotional scenes, monologues and voiceovers were wholly unexpected.  I had thought I was about to watch an action packed man vs. animal grudge match in the Alaskan wilds.  While there was a decent amount of that, I wasn’t prepared for the sentimentality, for the generally sensitive treatment of death, albeit usually gruesome.  The combination of these two story elements makes for an incongruous and, to me, not very successful film.

The filmmakers seem intent on delving into emotional truths about life, death and human motivation.  While the emotions are exaggerated by the circumstances of the story, and the dialogue is often heavy-handed, the filmmakers deliver these scenes with a respectable amount of subtlety.  In other words, I can accept and even sometimes appreciate these elements of the film, but these moments are crammed inside what is essentially a very silly and unbelievable action horror flick.  For instance, the behavior of the pack of wolves is so far from realistic that I lost all sense of suspense. Rather than being menacing, these animals became almost comic relief. Yes, some will argue that, like the rest of the film, the wolves are intentionally exaggerated to heighten the experience.  One might even point out that the filmmakers draw repeated parallels between the group dynamics of the wolves and the humans.  But none of this changes the result for me.

I believe this film ultimately fails because it’s trying to accomplish too much.  The emotional elements are left flaccid by the silly action, and the action is chopped up by the emo story telling. The one shining element is Liam Neeson’s performance.  He is completely captivating as the broody, world-weary leader of the pack. It is his performance that compels you to keep watching to the bitter end, and it’s his performance that makes this film almost worth watching.  Almost.  C

http://www.anotherpodcastaboutmovies.com/

With Hurricane Sandy bearing down on the eastern seaboard, I went out yesterday afternoon to acquire provisions.  The grocery store was a horrifying alternative hell dimension, with bare shelves and soulless long-suffering patrons standing in endless queues, clinging to their meager armloads of bottled beverages and second rate snack foods.  Fortunately, I was seeking a different type of supplies: entertainment, my good friends.  I passed the grocery store and strolled onward toward the pharmacy for popcorn and movies.  Unfortunately, the pharmacy was out of popcorn.  But they had beer, and the Blockbuster kiosk was relatively un-plundered!  Having recently discussed Intolerable Cruelty on the podcast, I was pleased to find this film on offer.

I said in the podcast that I hadn’t seen Intolerable Cruelty.  That was only half true; I had, in fact, seen the second half before.  Once I realized my error and brought my fuzzy recollections into sharper relief, I was free to enjoy the film, and I did just that.  I enjoyed George Clooney’s hamminess.  I enjoyed the bold stylization and absurd writing.  I found I particularly enjoyed the first half of the film.  I can’t be certain that my preference wasn’t due entirely to novelty, but I suspect the first half is simply stronger.  I was practically in ecstasy during the courtroom scene for Rex and Marilyn’s divorce.  That scene is complete brilliance! The camera angles are designed to exaggerate.  The acting is over the top by miles.  The writing is perfectly ludicrous.  It all adds up to complete and utter absurdity, and I love it!

The film starts falling apart for me when it asks you to buy into the genuine love of the two main characters.  Not that any of the film is particularly believable… but their love story is also not particularly compelling.  I can’t really root for either of these characters.  I believe this is why the second half of the film doesn’t really work for me, though it’s hard not to adore the scenes with Wheezy Joe.  Still… the second half falls flat and the ending is a bit of a non-event.  Nevertheless, it’s good fun and totally worth the watch.  B

http://www.anotherpodcastaboutmovies.com/

Looper – Dueling Reviews

Review by L.J.

Watching Looper is like visiting Madame Tussaud’s if Madame Tussaud’s lost the mold for Bruce Willis, and, as a bold cost cutting measure, just grabbed one of the myriad Joseph Gordon-Levitt figures they have clogging the basement, recolored his eyes, slapped a couple extra chunks of wax on his face, and set him up in their new Die Hard exhibit.  It’s like that…if Madam Tussaud’s also sported interesting characters, strong writing, and an intriguing time travel plot…and was a movie instead of a wax museum.

I can tell this metaphor has already lost some of you.

The point is this — the film works; as a drama, as an action flick, as a sci-fi story.  Just don’t ever expect to get over how not Bruce Willis Joseph Gordon-Levitt is.  Frankly, all the work they did trying to make us believe these two actors were the same person only made it harder to accept.  It’s like a comb over.  The more you try to cover up your baldness the more we notice how bald you are.  This movie is better than a comb over.  It just needed to believe in itself and cut its hair.

Now I think the metaphor lost even me.  B+

Review by Courtney

Time travel is a hard sell.  I feel like most Americans avoid it because of the inevitable paradoxes.  They will ensue.  And abound.  It’s unavoidable.  The best you can hope for is consistency within the established rules of the universe.  In other words, you hope that the film, book, show, or what-have-you will establish the way time travel works in their own universe and then stick to those rules so that it is internally consistent.

Too often filmmakers ignore the necessity of internal consistency, which is what, by contrast, makes Looper so successful as a film.  Yes, there are still paradoxes, but you can ignore them because everything follows the established rules of the Looper universe.  Hallelujah!

Of course, there’s more to it than internal consistency.  Looper succeeds on many levels.  On the surface, it’s a stylish, often beautiful sci-fi action flick, with solid performances from all the key cast members.  At its heart, Looper is also a compelling character driven story about the events and people that shape our lives.  To all this, add intelligent storytelling, great editing, cool effects and impressive cinematography.  The sum total is a film that is real and fantastical, grandiose and intimate, thought-provoking and fun.  It’s the whole package.  A-

http://www.anotherpodcastaboutmovies.com/

Ordinarily I try to make my posts relevant to some recent development in the media landscape, usually focused on technology or digital media. Today, I’m going to change tack a bit because something has been bothering me. A lot!

Overstock.com rebranded themselves O.co

What were they thinking?! The rebranding effort launched in Q1 of this year and continues today. They’re still running commercials to tell people about their new name/brand. According to AdAge, there are two reasons for the rebranding: 1) the word “overstock” is hard to translate for a global market, and (2) they’re not just dealing in “overstock” items any more.

I can’t comment on the translate-ability of the word “overstock” but their second reason is ludicrous. I, personally, stopped thinking of Overstock.com as a re-seller of excess merchandise a long time ago. They’re an e-retailer, and Overstock is their brand; it’s who they are, not what they do. Brands don’t have to be literal, for crying out loud.

You know, when I first saw the commercials for O.co, I couldn’t help but wonder how much they paid their branding consultants for the advice? You just know there are some consultants out there, laughing all the way to the bank. Instead of coming up with a branding campaign that would highlight some unique value proposition, or teach the consumer what Overstock is all about, they recommended an exceedingly costly rebranding effort. They, I’m sure, charged an exorbitant amount to come up with the new brand, and a half-baked implementation plan. I bet they sold Overstock management on the change by talking about how–in the post-twitter world–shortlinks were gold! This is the kind of bull that gives consulting a bad name.

So now, Overstock.com have spent millions upon millions on advertising their rebranding, but as far as I can tell haven’t committed to it. First, their commercials don’t seem to tell the consumer what O.co is about. Brands are essentially promises to the consumer; when you think of a brand, you should have mental associations with the brand, and the brand should deliver on those association. That’s how you build brand equity. O.co doesn’t seem to be promising anything except a quicker (but less memorable) link. If Overstock really want to make O.co work, they need to start building brand associations with the new name. It won’t be easy, given how generic the name sounds, but if they don’t, O.co will have no relevancy. Without relevancy, Overstock will lose any opportunity for advantage from brand equity.

Second, if you type o.co into your browser, it redirects you to overstock.com. Overstock launched their rebranding campaign back in February, but they still haven’t gotten around to moving the site to their new domain?! That sends a mixed message, and branding is all about consistency. If they really want this rebranding to work, they need to commit.

Finally, not all their marketing is consistently using O.co. For instance, if you use the tweet widget on Overstock.com, the generic tweet will use the full Overstock.com link rather than an O.co link. Again, Overstock.com don’t seem to be truly commited to the rebranding. Consistency is essential to building brand equity.

It seems to me that Overstock.com rushed into this rebranding based on bad advice and without a good plan to pull it off. Their money would have been better spent dealing with fundamental issues in their website: long page load times, website design that’s cluttered and unappealing, etc. Hell. They probably would have been better off giving their money to charity. At least that would have built up some good will (if properly publicized).

Am I seriously the only person bothered by this?! I guess you could say that dimwitted marketing schemes are a pet-peve of mine. This O.co rebranding gets under my skin because it feels wasteful. Yes, it’s way easier to change your name and hope for the best, than to deal with fundamental issues of business strategy and operations, but it’s a much riskier investment. I’m not saying marketing isn’t important. Marketing is essential, but poorly concieved and expensive marketing campaigns are no replacement for genuine strategic advantages, or for branding based on real value propositions.

There are currently a lot of companies duking it out for control over the future of digital gaming. In particular, I’ve been keeping an eye on OnLive since last Christmas when they did a couple high profile ads to hype their launch of the OnLive game system for the TV, a “microconsole” which allows you to play streaming games purchased in the OnLive environment directly on your TV. For those of you who aren’t familiar with OnLive, check out their own explanation of service here. OnLive have been in the news a few times in the past week, and I want to take this opporunity to examine OnLive, their competitors, and what the latest news says about the future of gaming.

Personally, I’m an active Steam user. Steam–a service from Valve, who also releases games like the Orange Box–is a cloud-esque game distribution platform which allows you to buy the digital rights to a game and then download it to any local computer where you are signed into your Steam account. In contrast, with OnLive, you download an app to the local hardware and then stream the game; it’s much closer to true cloud gaming. The obvious advantage to the OnLive approach is that you don’t have to worry about meeting each individual game’s system requirements. In other words, you could have older hardware with out of date graphics drivers, but the game should still work. For publishers, there is another advantage: if the game is never downloaded locally, it is much harder to pirate. The drawback with OnLive is one of bandwidth. In order to play games through OnLive you need enough bandwidth to stream the games without delays and buffering issues, which requires a high speed internet connection of at least 25Mbps. Such high speed internet connections are far from what I would call “affordable.” And even with these higher internet speeds, streaming games usually have worse graphics than their downloaded or hard copy versions; by lowering the resolution of the game, OnLive et al. can reduce the bit rate for delivery and ensure a more seamless stream.

That being said, I genuinely believe the OnLive approach is the direction this industry is heading. And I believe the world of gaming will be the earliest media industry to make a true transition to the cloud. Both the early start (ie. Steam has been up and running since 2007) and the speed of this transition are due to the nature of gaming as fundamentally technology focused. Gamers, especially PC gamers, tend to be early adopters of the latest and greatest technology. Additionally, digital distribution (including cloud-based gaming) arguably offers higher value for the consumer than traditional retail sales of hard-copies. Thus, gamers are transitioning to more and more digital distribution options, where available.

OnLive is well positioned to take advantage of this transition. They’ve made a lot of smart decisions: they’re playing with multiple pricing models and delivery methods and they’re building smart partnerships. I’m impressed. Don’t get me wrong, they’ve still got a lot more to do. They need to keep building their library of titles and they should be partnering even more. These are essential to building the consumer value proposition and driving customer acquisition. OnLive must realize they are dealing with a product with major network effects. That means, each additional consumer using the “network” increases the value of the network itself. In this case, each new user increases the value, for publishers, of selling their games through the network; as more publishers sell their games through the network, it becomes more valuable to consumers to use that network. With this in mind, OnLive needs to really ramp up their customer acquisitions. A large, loyal customer base will be their greatest defense against the competition, especially gaming retail giant GameStop. GameStop has been buying companies in this area hoping to cobble together a strong streaming offering to launch in mid-2012.

With all this in mind, I now want to examine the latest news stories revolving around OnLive in the past week. First, OnLive was in the press last week over a quarrel with GameStop, where the retailer pulled OnLive coupons out of physical copies of the new release Deus Ex. Then, yesterday, OnLive and GameSpot (the blog) announced a partnership to offer free OnLive game demos within GameSpot reviews. Let’s look at each of these in turn.

First, Deus Ex: Human Revolution was released last week on Tuesday, Aug. 23. OnLive had brokered a deal with Square Enix, the publisher, to bundle a coupon for a free digital copy of the game from OnLive within physical copies of the PC game. Since the game is being sold via OnLive for $49.99, the coupon is not an inconsequential value to the consumer. OnLive presumably hoped to use the promotion to increase consumer awareness and drive customer acquisition. For Square Enix, the deal increases the value of their product without any incremental cost. In fact, because digital copies of games are generally sold for as much or nearly as much as hard-copies, game publishers are incentivized to help build up digital sales in a way that book or music publishers are not. Thus, from a publisher’s perspective, they should theoretically prefer digital sales because revenues are just as high and margins are even higher than for physical sales. GameStop, however, has a vested interest in both protecting their physical sales and preventing OnLive gaining too much of a foothold in the streaming market. For this reason, they instructed their staff to open the Deus Ex PC games and remove the coupons–a move that has enraged gamers and raised questions of the firm’s ethicality.

This week, OnLive began partnering with GameSpot, a popular gaming website. GameSpot will now embed links to free demos from OnLive within their game reviews. So, if you’re on GameSpot and reading a review for a new game called… Awesome Sauce, lets say, you might see a link that says: “Awesome Sauce Instant Demo, Play Now!” That will lead you to a page instructing you to install the OnLive app. From there, you’ll need to create an OnLive account. And, hey presto, OnLive has a new customer. If you like the demo and it plays well, you might even buy the game from OnLive, on the spot. The benefits for OnLive are obvious, but the partnership is good for GameSpot too, because it adds a complementary product to their own reviews. The deal also requires GameSpot to provide reviews and other editorial content to OnLive for their own site. Beyond these basic details, I’m curious about the terms of the deal. I’d like to know whether GameSpot gets some percentage of revenues from games bought by people who linked from the GameSpot Demos. I’d also like to know whether the deal gaurantees GameSpot exclusivity for OnLive demos. Anyone out there got some insight?

Ultimately, both of these stories suggest to me that OnLive recognizes the network effects that will be essential to success in streaming games. OnLive has a headstart right now, and they’re doing some good things to take advantage. Nevertheless, they still face a lot of complaints about streaming speed issues, poorer graphics and a small library of games. They need to step it up, or when GameStop finally arrives on the scene, they could get blown away. GameStop surely recognizes how network effects will play a part in the future of streaming games, thus their typical dicky behavior about the Deus Ex coupons. GameStop plays hardball, treats their consumers like crud and makes a lot of money doing it. I’d rather they didn’t win the future of digital gaming. So… Let’s go, OnLive. I’m rooting for you.

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