Costly O.co Rebranding Annoys Me
Posted in Business Strategy on Sep 6th, 2011
Ordinarily I try to make my posts relevant to some recent development in the media landscape, usually focused on technology or digital media. Today, I’m going to change tack a bit because something has been bothering me. A lot! Overstock.com rebranded themselves O.co What were they thinking?! The rebranding effort launched in Q1 of this […]
