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Tag Archive 'Digital Advertising'

Ordinarily I try to make my posts relevant to some recent development in the media landscape, usually focused on technology or digital media. Today, I’m going to change tack a bit because something has been bothering me. A lot! Overstock.com rebranded themselves O.co What were they thinking?! The rebranding effort launched in Q1 of this […]

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The big news of the week is the acquisition of Motorola by Google. It’s a rich topic to delve into because of the implications not just for smartphone manufacturing and operating systems, but for the TV industry and digital advertising as well. There are dozens of angles from which to view the planned acquisition and […]

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Yesterday I read a long treatise from Chip Bayers at AdWeek about the problem with internet advertising; or why digital media ad sales suck. It’s a lengthy and somewhat convoluted article, jam-packed with factoids and quotes from indusry big-wigs and sprinkled with some good analysis. There are a few key points I took away from […]

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