Publishers Buoy Bookstores
Posted in Business Strategy on Jun 28th, 2011
On Sunday, Media Decoder’s Julie Bosman reported on a promotion from Algonquin Books which allows consumers to get deals on e-books if they buy hardcopies in specific brick and mortar stores. The publisher’s hope is to buoy their endangered compatriots by driving consumers to physical book stores. It seems publishers are trying to boost sales […]
