Was MoviePass Launch a Stunt?
Posted in Business Strategy on Jul 2nd, 2011
MoviePass, a San Francisco based start-up, has been a hot topic on every media blog this week, and inspired outcries of jubilation from moviegoers everywhere. The concept is simple: MoviePass is essentially Netflix for theaters. You pay a monthly fee and get to go to unlimited films in theaters. The start-up announced the launch of […]
